Flashes
Join the waitlist

Flashes · private beta

Know whom to call before anyone.

Flashes watches the news for the moments your buyers are ready to talk: a new leader, a fresh round, a move into a new market. Then it tells the right rep who to call and what to say.

Real headlines from one morning, and the flashes that came out of them.

01 · Less noise

Your reps don't need more alerts. They need the right ones.

Most news about a company is no reason to call. Flashes reads it all, skips the noise, and only speaks up when a buyer has a reason to talk.

Flashes skips

  • Event promotions and ads
  • Rumours and speculation
  • Stories that name no company
  • Companies outside your market

Flashes sends

  • A new leader in a role you sell to
  • A funding round you care about
  • A move into a new market
  • A hiring push in the teams you sell to

02 · Ready to act on

Who to call, why now, and what to say.

No tab-hopping, no research before the first touch. Every flash comes with what a rep needs to pick up the phone.

  1. 1Why nowWhat happened, with a link to the original story so your rep can check it before calling.
  2. 2What to sayA first line written for your pitch and this news. Copy it, send it.
  3. 3Who to callThe person who owns the decision, by name and title.
  4. 4What they useThe tools the company runs, so a rep knows the landscape before the first call.

Cato Networks

catonetworks.com · Israeli network security company

Strong · 71%
New leader

Cato Networks appointed Chad Gardner as chief revenue officer

Reported by The Fast Mode, Telecompaper

Done Snooze

Opener

Congrats on the new role at Cato Networks, Chad Gardner. New sales leaders are asked for pipeline in their first 60 days; Flashes tells your reps which accounts just got a reason to buy, with who to call and what to say.

Who to call

CG

Chad Gardner

Chief Revenue Officer

What they use

  • Atlassian (Jira, Confluence)
  • Slack
  • Salesforce
  • Amazon SES
  • Mailchimp
  • Marketo
  • Zendesk
  • Microsoft 365

Real flashes from the workspace we use to sell Flashes.

03 · Delivery

The right rep hears first.

Each flash goes straight to the rep who owns the account, in Slack and in the Flashes app.

Live Live
newest on top
  • L
    LithiaNew leader

    Lithia appointed Katie Macaddino as chief people officer

    Good · 68%Call Katie Macaddino
  • Riyadh AirExpansion

    Riyadh Air is expanding into Saudi Arabia

    Good · 68%
  • ArboretumFunding

    Arboretum raised a Series A ($30M)

    Worth a look · 48%
  • LoparexNew leader

    Loparex appointed Fernanda Goncalves as Chief Human Resources Officer

    Good · 68%Call Fernanda Goncalves
sales-flashes

Flashes APP

Desible.ai raised a seed round

Company
Desible.ai
Signal
Raised a seed round
When
Oct 7
Source
Inc42 Media
Congrats on the round at Desible.ai. The next targets usually mean outbound at scale; Flashes puts the accounts with a reason to buy this week at the top of every rep's day.
In Slack. Where your team already works.

Relation Insurance New leader

New Chief Revenue Officer

Push to CRM
  • Company added · Relation Insurance
  • Contact added · Dave Tacha, Chief Revenue Officer
  • Note logged · The news, the source and the opener
In your CRM. One click, and nothing else is copied.

Anywhere else

Built for your GTM engineers, too.

Webhooks send every flash the moment it is ready, and the API lets your team pull flashes and send your accounts in. Route them, score them, or build plays of your own.

{  "event": "flash.created",  "flash": {    "company": "Cato Networks",    "domain": "catonetworks.com",    "signal": "new_leader",    "headline": "Cato Networks appointed Chad Gardner as chief revenue officer",    "strength": 0.71,    "contact": {      "name": "Chad Gardner",      "role": "Chief revenue officer"    },    "opener": "Congrats on the new role at Cato Networks, C…",    "reported_by": [      "The Fast Mode",      "Telecompaper"    ]  }}

04 · Signals

The moments buyers are ready to talk.

You choose which ones matter to how you sell.

  1. 01

    New leaders

    A new executive reviews the vendors they inherited in their first months. You choose which roles matter: a CRO if you sell to sales teams, a Chief People Officer if you sell to HR.

    AvevaNew leaderAveva appointed Brock Ballard as CRO
  2. 02

    Funding rounds

    Fresh money comes with growth targets and new budgets. You choose which rounds matter to you, from seed onward.

    ReuseFundingReuse raised a Series A ($21M)
  3. 03

    Expansion

    A company moving into a new market needs people, partners and suppliers there, and has budget set aside for it.

    FerrariExpansionFerrari is expanding into Saudi Arabia
  4. 04

    Hiring pushes

    A company that opens several roles at once is building a team, and that team needs tools, services and suppliers. Flashes notices when a company starts hiring in the teams you sell to.

    OneTrustHiringOneTrust is hiring an Account Executive, Mid Market - Italy/Luxembourg

05 · Security

Easy to say yes to.

Only public information
Flashes reads public news and what companies publish about themselves. It never asks for access to your email, calendar or calls.
Your CRM data stays in your CRM
Flashes only adds what a rep chooses to send: the company, the contact and a note. It does not copy, sync or store your CRM records.
Your data is walled off
Your accounts, settings and flashes are kept separate from every other customer's, and only your team can see them.
Every flash shows its source
Each flash links to the original story, so a rep can check the facts before calling. Nothing is made up.

06 · Questions

What sales teams ask us.

What is Flashes?

Flashes is a buying-signal tool for B2B sales teams. It watches the news for moments a company is ready to buy, such as a new leader, a funding round, an expansion or a hiring push, and sends the account owner a flash with who to call, why now and an opening line.

Is Flashes a buying-signal tool?

Yes. Buying signals, also called sales triggers or trigger events, are changes at a company that make it likely to buy. Flashes finds them in the news, keeps the ones that fit your market and turns each into a ready-to-act flash for the right rep.

How is this different from intent data?

Intent data guesses who might be researching a topic. Flashes tells you what actually changed at a company, links to the story that proves it, and names the person to call. Fewer alerts, each one a real reason to reach out.

Will my reps be flooded with alerts?

No. Most news is not a reason to call, and Flashes skips it. A rep only gets a flash when there is a real change, at a company that fits, with someone to contact.

Where does the information come from?

Public sources only: business news, press releases and what companies publish about themselves. Flashes does not buy contact lists or use private data.

Who receives a flash?

The rep who owns the account, in Slack and in the Flashes app.

Does Flashes give us emails and phone numbers?

Flashes names the person and their role, straight from the news. Emails and phone numbers come from the enrichment provider you already use, so you keep your own data vendor and Flashes never resells contact data.

Does it work with our CRM?

Yes. A rep pushes a flash to your CRM in one click: the company, the contact and the news as a note.

Can our GTM engineers build on Flashes?

Yes. Webhooks send every flash the moment it is ready, and the API lets your team pull flashes and send your account list in, so they can build their own routing, scoring or plays on top.

Can we choose which signals we get?

Yes. You decide which events matter, which roles count as a new leader, which funding rounds to follow and which companies fit, so the flashes match how you sell.

When can we start, and what does it cost?

Flashes is in private beta. Join the waitlist and we will reach out when a workspace is ready for your team. Design partners use Flashes free during the beta and keep founding-customer pricing after.

Know whom to call before anyone.

Flashes is in private beta. Design partners use it free during the beta, then keep founding-customer pricing, in return for telling us what to build next.

Visorway Funding

Raised a pre-seed round

Visorway raised a pre-seed round

Congrats on the round at Visorway. The next targets usually mean outbound at scale; Flashes puts the accounts with a reason to buy this week at the top of every rep's day.

Reported by Startupticker